Our Story

Zenimal was founded in Southern California in 2017 by Anna Peterson Macsalka, an entrepreneur who wanted to transform the lives of children by offering tools to help them lead a healthier, more joyful life.  She felt that if kids could develop a meditation practice early on, they could cultivate skills to help them navigate our endlessly connected, fast paced world.


Zenimal is a kid-friendly, easy-to-use device to bring mindfulness into everyday life that’s portable and screen-free.  Children are pulled in so many directions by their parents, teachers, coaches and peers that they often find their stresses to be overwhelming, particularly if they don't have effective coping strategies. While adults may not be able to prevent children from feeling sad, frustrated, or angry, they can provide the tools needed to process these emotions effectively.


With anxiety, depression, and sleep deprivation on the rise, Anna felt it was a necessity to provide her own children with the same gifts of mindfulness that she had experienced herself as kid - not just to manage anxiety, but to relax, improve sleep, practice gratitude, and have empathy for others.